
What does Favignana do after the wave of the magic wand?

Nolan’s Odyssey: what a shoot leaves behind, what a film promises, and who gets shut out by protection.
Cycling through a kind of white and ochre rocky desert, swimsuit still a little damp, a hat against the sun, and itching for a dip in the next cove. Lunch on cold caponata watching the waves, finished off with a caffè al pistacchio. Running the climb up the hill as a morning workout, and catching my breath with the wind blowing through what used to be a window of the Castle of Santa Caterina. That’s what my days on Favignana, the island off Trapani, were like a few years ago. That view, which I thought was mine, now belongs to Ulysses, and to movie theaters all over the world.
Some destinations work for years to get picked by a film: they set up film commissions, offer incentives, travel to international fairs to show off their locations. Favignana, as they tell it on the island, just got lucky. The largest of the Egadi Islands, half an hour away by ferry, is the Ithaca of Christopher Nolan’s The Odyssey. Ithaca exists, of course, and it’s in Greece, but anyone who wants to stand in the film’s Ithaca has to go to Sicily.
The prize for having been a film set is the famous economic spillover. But a production is not a development program. What happens next is up to the island.
The production spent a few months on the island, between late 2024 and spring 2025, to complete some seven weeks of shooting. It employed around 500 people, between extras and trades, and the mayor estimates between 1 and 2 million euros in local spending over those months. For using the old tonnara as base camp, he says, the town collected 130,000 euros. They built a cable car to haul equipment up to the castle and then took it down; the road the production asked for was never authorized.
What’s being announced is on another scale. 250 million euros in tourism over the next three years, or five, depending on who’s talking, and nobody signs off on it. At the town hall they say investors have come from North America, the Middle East and India, that an old holiday village is aiming for five stars, and that the Palazzotto Florio opens as a boutique hotel in June 2027. They’re celebrating, and they have reason to.
But Favignana is an island of coves. Cuts in the rock where you go straight into the water, jumping heroically off ledges or picking your way in water shoes over beds of stones. The most famous ones, like Cala Rossa, were quarries where for centuries, by hand and in blocks, they cut the stone that built the island and part of Trapani. At eleven in the morning, a cove is shared by the 3,000 residents, the people staying over, and those who got off the ferry that morning. On a summer day there are already between 40,000 and 50,000 people on the island.
Those who come, they say on the island, are mostly Italian, and half of them Sicilian. For someone from Trapani it’s their beach, half an hour away, and for many it’s the holiday they’ve always taken. For years, lodging was a matter of owners fixing up their homes as bed & breakfasts. Now businesspeople are arriving to take over the big properties.
The Italian press is alarmed by the White Lotus effect: groups marching on a pilgrimage to the photo spot, high prices, and the island turned into another Taormina. When that happens, the authorities look for protection, and there are two recipes: curb day trips and restrict short-term rentals. The town is already looking at Capri, which this summer capped groups at 40 people. But on Favignana the day visitor doesn’t always come in a group: it’s also the Sicilian crossing over from Trapani. And the short-term rentals belong to the people who own the houses. Off-the-shelf fixes rarely work. The island already has a rule of its own: in summer, if you’re staying fewer than six days, your car doesn’t come in. It stops the car, not the neighbor.
We can ask Sicilians how they picture their island after those five years of development and tourism. I’ll venture to describe the island I’d like to come back to. The sea is still for swimming. Local guides tell me the story of the castle and the tonnara, and take me to try cannoli filled on the spot, the way it should be. And while I read on a rock in the shade, I hear Sicilians shouting at each other before jumping in. A massage at the hotel spa in the afternoon, and then an aperitivo at the bar in town. Can an island grow, and protect itself, without pushing out the people who make it worth it?
White Lotus sold a life: the hotel, the breakfast, beautiful people ruining their vacations. That can be booked. Nolan sells a view. And Favignana’s view is at the end of a shadeless climb, or at the bottom of a jump off the rock. No van gets you there.
Maybe that’s enough. Maybe the stone will set the limit on its own, the hotels will come, and the guy from Trapani will keep crossing over on Saturdays. Maybe not, and Sicily will lose one of its detours. We don’t know. Not the mayor, not the investors, not the people who live there, not me.
Ulysses took ten years to get back to Ithaca. We’ll see what this one looks like a lot sooner.
Originally published in Sole Plazas on 8 October 2026.

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