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Palacios Beaux-Arts en Retiro
Tailor-made travel design
Itineraries with cultural context
¿Querés ver mi proceso antes de agendar una charla?
Want to see how I work?
Want to see how I work?
How I research destinations, select experiences, and build itineraries.
Now what? Standing in Piazza del Duomo with no idea what to do first.
Finally at Casa Rosada but... what can you visit besides the photo?
Infinite Patagonia ahead... glaciers, vineyards, or hidden paths
Catedral de Milán, Duomo, Italia, diseño, viajes
Plaza de mayo buenos aires travel design
Patagonia infinita delante tuyo

You read contradictory blogs. Saved restaurants «you can’t miss.» Built mental lists that don’t quite close.
The real question isn’t «what to do?»—it’s «how to distinguish what’s valuable from what’s just marketing?» That café that invented the Milanese aperitivo vs. the tourist trap. The village worth a 2-hour detour vs. the one that only exists in photos.
You have limited days. A budget. And the certainty this trip deserves better than guessing.

Planificación de diseño de viajes de HeySole
How it works
El mapa de lo posible
01

Step 1: The map of what's possible

Italy, Switzerland, Central Europe, Argentina, Patagonia, Mexico. Some of the territories where I have real depth.
TELL ME ABOUT YOUR TRIP
señoras viajeros de Buenos Aires
02

Step 2: Discovery call

I ask the questions you haven't asked yourself. Conversation, not questionnaire. The trip I design comes with the cultural, historical and artistic context you'll want at hand: for the plane, with your morning coffee, or standing in front of a façade.
TELL ME ABOUT YOUR TRIP
Elegís qué necesitás
03

Step 3: What you receive

A 40+ page document designed for your trip. Day-by-day itinerary, hotels suggested for your profile, city-to-city connections sorted out. And the things that only appear when someone who knows the ground thinks about you. You get the full plan. Bookings are yours to make, at your own pace.
TELL ME ABOUT YOUR TRIP
Parque HeySole Buenos Aires
04

Step 4: Design, adjustments, briefing

We review together what resonates and what doesn't. We adjust the rhythm, add breathing room if you need it. Before you travel: a briefing so you arrive knowing enough and hungry for surprise.
TELL ME ABOUT YOUR TRIP

Who is Travel Design for?

chica sonriendo buenos aires

For honeymoons that deserve more than a list of pretty places. I’ve designed honeymoons in Patagonia balancing glaciers and vineyards, active rhythm and contemplative moments.

For milestone birthdays where the trip is the gift. That unrepeatable birthday. Deep Italy for those who already know the postcards. Mexico beyond beaches.

For executives without time to plan. A week in Buenos Aires coordinating Teatro Colón, authentic milonga, and chef’s table dinner—without you lifting a finger.

For families that need to balance rhythms. Patagonia where the teenager doesn’t get bored and adults have cultural depth and connection with nature.

For any journey that deserves more than the obvious route.

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Want to see how I work? I show you how I research destinations, select experiences, and build itineraries.
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What travelers say
2023Buenos Aires
Delia, researcher based in Zurich
Delia, researcher based in Zurich
2019Rio de Janeiro
Magdalena T., Buenos Aires
2025Italy
Martín N., Buenos Aires
our reviews

While doing fieldwork in Buenos Aires, I asked Sole for advice. She pointed me to a Peronist-themed restaurant, Evita’s museum, and a network of local food spots that reflected the political texture of the city. It was curated, contextual—and deeply memorable.

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our reviews

I wasn’t looking for just a list—I wanted the right Rio for us. Sole’s notes led us to sunset oysters in Leblon, rainy-day strolls by Calatrava’s designed museum, and hidden bars worth the detour. Everything felt personalized, flexible, and better than any guidebook.

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our reviews

As an architect, I feared Italy might feel overwhelming. But Sole’s design balanced clarity and wonder. Every city had its own tempo. Ravenna was a revelation—those mosaics reframed how I see beauty. Her travel curation made the trip feel deeply personal and quietly transformative.

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